UX Design Case Study
Designing charity platform
In short
I joined the rebranding project to design the company's digital branding system. A cross-cutting and flexible system was designed, whose fundamentals and rules were adapted to other company brands. The Digital Brand Foundations and the digital brand architecture were defined at the beginning of the project, forming the basis of the basic brand rules in the digital environment and tips for their application.
A Design System was developed to facilitate brand consistency and digital development for the different company stakeholders.
A digital Brand Center was also built to facilitate brand implementation in different teams in more than 25 countries.
From research to design
To address the issue, I conducted thorough user research to identify the primary pain points. We found that the app's navigation was unintuitive, and users struggled to find the features they needed. Additionally, the app's onboarding process was unclear, leaving users confused about how to get started. Our team proposed a redesign that would simplify the navigation and clarify the onboarding process.
Implementation
I implemented a new user interface design that included a more straightforward navigation system and clearer onboarding instructions. We also streamlined the checkout process to make it more intuitive, reducing the number of steps required to complete a transaction. We conducted user testing throughout the implementation process to ensure that the new design was meeting the needs of our users.
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First weeks after going live
After implementing the new design, our client saw a significant increase in user engagement and retention. The abandonment rate decreased, and the number of completed transactions increased, indicating that the new design was successful in improving the app's user experience.
User feedback was overwhelmingly positive, with many praising the app's new design for its simplicity and ease of use.
Overall, the redesign had a positive impact on the client's business, increasing customer satisfaction and retention.
